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TIME may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Fabletics is an American online subscription retailer that sells women’s sportswear, footwear and accessories, commonly referred to as “athleisure. Fabletics was founded by Adam Goldenberg, Don Ressler, and Kate Hudson in July 2013 and officially launched on October 1, 2013. Fabletic’s VIP membership plan has raised some controversy due to the lack of clarity of the conditions and the difficulty to cancel the membership. In September and October 2015, Fabletics opened its first brick and mortar retail stores in malls owned and operated by Westfield and General Growth Properties Inc. In February 2016, Forbes reported that 75 to 100 Fabletics stores are scheduled to open over the next three to five years.

Hudson was named the ambassador for Fashion Targets Breast Cancer with Fabletics partnering on a pink capsule collection to support breast cancer awareness. In May 2017, the company announced a collaboration with singer Demi Lovato in support of the United Nations Foundation’s Girl Up campaign. The company’s subscription business model has been criticized. Members receive credit towards future purchases if they forget. Why Successful Brands Like Fabletics Leverage the Power of the Crowd”. How Kate Hudson’s Fabletics is cashing in on the athleisure craze”.

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Fabletics: Kate Hudson’s new workout gear”. How Kate Hudson’s Fabletics Is Taking On Amazon”. It’s workout time with Kate Hudson, who’s wearing her Fabletics gear”. Kate Hudson’s Fabletics Line Launches Today: Will You Shop It? Kate Hudson starts athletic apparel and accessories line Fabletics”. Kate Hudson and Oliver Hudson Celebrate FL2 Launch”.

Kate Hudson to the Lazy-Girl Rescue: Steal Her Secrets for Wearing Athleisure at Night”. When Do Fabletics Dresses Come Out? Kate Hudson’s Fabletics Targets Lululemon, Visible ‘Pussy’ in New Commercials”. Kate Hudson’s Fabletics Plans Aggressive Retail Expansion”.

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Kate Hudson’s Fabletics Launches Women’s Footwear Push”. Fabletics Just Launched Their First Line of Shoes”. Fabletics, Kate Hudson’s Controversial Athleisure Brand, Plans To Open 100 Stores”. Fabletics Plans to Open 100 Stores in the Next Few Years”. Kate Hudson Talks Fitness and Style as She Takes on Ambassadorship of Fashion Targets Breast Cancer”. Kate Hudson: From ‘Almost Famous’ To Fabletics Greatness”. Is Kate Hudson’s ‘Fabletics’ A Scam?