How Can We Save The Environment But Still Make Money In 2019

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As a sustainable lifestyle blogger, my job is to make conscious consumerism look good. Over the course of four years Instagramming eco-friendly outfits, testing non-toxic nail polish brands, and writing sustainable city guides, I became a proponent of having it all—fashion, fun, travel, beauty—while still being eco-friendly. I stood behind the dais in a secondhand blouse, recycled polyester tights, and a locally made pencil skirt, took a deep breath, and began to speak. Small steps taken by thoughtful consumers—to recycle, to eat locally, to buy a blouse made of organic cotton instead of polyester—will not change the world. The audience looked back at me, blinking and silent.

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This was not what they expected. We are told that if we don’t like what a company is doing, we should stop buying their products and force them to change. We believe that if we give consumers transparency and information, they’ll make the right choice. Making series of small, ethical purchasing decisions while ignoring the structural incentives for companies’ unsustainable business models won’t change the world as quickly as we want.

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