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Such sizes are optimally placed on mobile and desktop devices. This type of ad has a greater potential among mobile ads due to its non-aggressive design and can be easily closed without web browsing interruption. Direct links aren’t the most popular advertising method, but have a good potential for low price and can become effective for the most of advertisers. Interstitial format is very popular for mobile app advertising and provide high efficiency and CTR.
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Interstitial ads are full screen ads that cover the interface of their host application. They’re displayed at natural transition points in the flow of an application, such as between activities or during the pause between levels in a game. When an app shows an interstitial, the user has the choice to either tap on the ad and continue to its destination, or close it and return to the application. Because of their larger size, interstitial ads require more bandwidth on average than traditional banners. To accommodate this, applications are required to load them asynchronously, in advance of when they will be displayed.
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