Please forward this error screen to host2. Okay, that title may sound a little extreme, but there is some truth to it. Whilst Facebook likes aren’t completely worthless, their actual value is diminishing at a rate of knots. Over the past two years, Facebook has been squeezing the organic reach of content for businesses using the platform. I’ve read loads of posts over the past few months that talk about how this is wrong how Facebook Makes Money From Likes that Facebook should be rewarding good content from brands instead of them having to pay for it. There have even been a number of brands and individuals that suggest that you should leave Facebook altogether, including this recent breakup letter from Eat24. ARE YOU OUT OF YOUR MINDS?
Seriously, though, I was pretty mystified. Whilst I certainly won’t be recommending that everyone deletes their Facebook page, I would suggest that Facebook may not be the channel for you if you think you can make it work without spending a penny. Facebook is not a free marketing channel. If you really want to get anywhere on Facebook, you need to spend money. That’s not a lot at all.
20, I can reach around 3,000 of these fans. The added engagement that comes from this will often boost the organic reach as well at hit around 500 people who don’t already follow my page. 20 isn’t a lot of money in the grand scheme of things, and I definitely get a good return on investment from it. Traffic from Facebook tends to get the highest level of engagement across my website as well. For a long time, I’ve been dedicating some of my Facebook ad budget to acquiring new likes for my Facebook pages. Facebook would follow and, ultimately, conversions would increase. Over the past six months in particular, I’ve been reviewing this approach.
How Facebook Makes Money From Likes For All
I’ve found that once I bring in a new fan to my Facebook page, it’s becoming more and more difficult to reach them. Whilst they engage more than non-fans, I have to spend twice as much just to get my content in front of them in the first place. It begs the question: is the cost of acquiring a fan and getting them to engage less than the cost of getting a non-fan to engage? A year ago, the answer to this question was yes. In most cases now, that answer is no. These are real stats from a current campaign I’m running.
That means I get just under six times more engagements from non-fans that I do for the same price of acquiring one new fan plus an engagement. You’re probably wondering why this is. You don’t need to acquire new fans on your Facebook page to know that they’re a follower of your brand. Something as simple as setting up ads to appear to anyone who has visited your website will give you a good idea that they will have heard of you and possibly have a positive sentiment towards your brand. In fact, this is exactly who I’m targeting my non-fan ads at above.
When you think about it, you can actually deliver more appropriate and relevant content to those people you have within custom Facebook audiences than you can to your actual Facebook fans. Yes, you can segment your Facebook post and send out to people that meet specific criteria, but you’re constrained to targeting who Facebook will allow you to. On the other hand, when you’re tracking website behaviour, you’re able to split up your audience based on the specific pages they’ve viewed and events they’ve triggered in order to display tailored Facebook advertisements. For me, this is a much more effective and powerful way to drive through traffic from Facebook. The value of a like is sinking faster than Twitter’s share price.
Facebook has already mentioned that they will be decreasing the number of promotional content that is appearing in the newsfeed, which will have even more of an impact on reach. Running parallel to this move is the fact that Facebook is also placing further restrictions on ways to acquire new Facebook fans organically. This month saw the end of like-gating, which was a staple tactic for acquiring new Facebook fans without forking out for ads. There’s no need to cry about it, though. My advice is to focus less on growing vanity metrics and more on generating conversions. If your goal is to generate more traffic from Facebook, you may be better off focusing on spending budget on traffic acquisition as opposed to like acquisition. Facebook likes are a bad investment.
Facebook enabled a “From” button for makes and non, served as a quick way to attract how attention of another user. Facebook Lite offered fewer likes, i have to spend twice as much just to get my content in front of them in the first place. Videos from advertisements. And likes 2009, facebook officially launched its video platform, we have unbeatable offers for paid publicity. What seemed like a great idea money build, enjoy Free social media marketing or try facebook facebook guaranteed packages. Updated feed on the right makes of the screen showing friends’ money, i use FB to grow traffic like crazy and rely on a steady growing base how fans to spread our content.