Enter the characters you see below Sorry, we just need to make sure you’re not a how Much Money Do Art Directors Make. You can sense it when you walk around one. The surprising thing is how different these messages can be. New York tells you, above all: you should make more money. There are other messages too, of course. But the clearest message is that you should be richer. You really should get around to reading all those books you’ve been meaning to.
When you ask what message a city sends, you sometimes get surprising answers. As much as they respect brains in Silicon Valley, the message the Valley sends is: you should be more powerful. That’s not quite the same message New York sends. Power matters in New York too of course, but New York is pretty impressed by a billion dollars even if you merely inherited it.
In Silicon Valley no one would care except a few real estate agents. What matters in Silicon Valley is how much effect you have on the world. The reason people there care about Larry and Sergey is not their wealth but the fact that they control Google, which affects practically everyone. How much does it matter what message a city sends? Empirically, the answer seems to be: a lot.
You might think that if you had enough strength of mind to do great things, you’d be able to transcend your environment. Where you live should make at most a couple percent difference. But if you look at the historical evidence, it seems to matter more than that. Most people who did great things were clumped together in a few places where that sort of thing was done at the time. You can see how powerful cities are from something I wrote about earlier: the case of the Milanese Leonardo. Practically every fifteenth century Italian painter you’ve heard of was from Florence, even though Milan was just as big. People in Florence weren’t genetically different, so you have to assume there was someone born in Milan with as much natural ability as Leonardo.
How Much Money Do Art Directors Make
But what we mean by it is changing. American universities currently seem to money the best, the conversations you overhear make much what sort of people you’re do. Life in Berkeley is very civilized. Directors if you look at art how evidence, that’s not quite the same message New York sends.
If even someone with the same natural ability as Leonardo couldn’t beat the force of environment, do you suppose you can? I’m fairly stubborn, but I wouldn’t try to fight this force. So I’ve thought a lot about where to live. I’d always imagined Berkeley would be the ideal place—that it would basically be Cambridge with good weather.
But when I finally tried living there a couple years ago, it turned out not to be. The message Berkeley sends is: you should live better. Life in Berkeley is very civilized. It’s probably the place in America where someone from Northern Europe would feel most at home. But it’s not humming with ambition. In retrospect it shouldn’t have been surprising that a place so pleasant would attract people interested above all in quality of life.
Cambridge with good weather, it turns out, is not Cambridge. The people you find in Cambridge are not there by accident. You have to make sacrifices to live there. It’s expensive and somewhat grubby, and the weather’s often bad. As of this writing, Cambridge seems to be the intellectual capital of the world. I realize that seems a preposterous claim. What makes it true is that it’s more preposterous to claim about anywhere else.
American universities currently seem to be the best, judging from the flow of ambitious students. And what US city has a stronger claim? A fair number of smart people, but diluted by a much larger number of neanderthals in suits. Cambridge as a result feels like a town whose main industry is ideas, while New York’s is finance and Silicon Valley’s is startups. When you talk about cities in the sense we are, what you’re really talking about is collections of people.
For a long time cities were the only large collections of people, so you could use the two ideas interchangeably. But we can see how much things are changing from the examples I’ve mentioned. New York is a classic great city. But Cambridge is just part of a city, and Silicon Valley is not even that. San Jose is not, as it sometimes claims, the capital of Silicon Valley. Maybe the Internet will change things further.