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Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Social networking websites allow individuals, how Much Money Does Cristiano Ronaldo Make Pre Facebook Page and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. Social networking websites are based on building virtual communities that allow consumers to express their needs, wants and values, online. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. This personal interaction can instill a feeling of loyalty into followers and potential customers.

More than three billion people in the world are active on the Internet. Over the years, the Internet has continually gained more and more users, jumping from 738 million in 2000 all the way to 3. United States has some type of social media profile that they engage with frequently. Mobile devices have become increasingly popular, where 5. 7 billion people are using them worldwide, and this has played a role in the way consumers interact with media and has many further implications for TV ratings, advertising, mobile commerce and more.

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Social media can be a useful source of market information and a way to hear customer perspectives. Blogs, content communities, and forums are platforms where individuals share their reviews and recommendations of brands, products, and services. Social media can be used not only as public relations and direct marketing tools but also as communication channels targeting very specific audiences with social media influencers and social media personalities and as effective customer engagement tools. Social networks are, in many cases, viewed as a great tool for avoiding costly market research. They are known for providing a short, fast, and direct way to reach an audience through a person who is widely known. Hypertargeting not only uses public profile information but also information users submit but hide from others.

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Engagement in social media for the purpose of a social media strategy is divided into two parts. Social networking sites can have a large impact on the outcome of events. In 2010, a Facebook campaign surfaced in the form of a petition. The 2008 US presidential campaign had a huge presence on social networking sites. Small businesses also use social networking sites as a promotional technique. Businesses can follow individuals social networking site uses in the local area and advertise specials and deals. These can be exclusive and in the form of “get a free drink with a copy of this tweet”.

This type of message encourages other locals to follow the business on the sites in order to obtain the promotional deal. Small businesses also use social networking sites to develop their own market research on new products and services. By encouraging their customers to give feedback on new product ideas, businesses can gain valuable insights on whether a product may be accepted by their target market enough to merit full production, or not. Of course, review sites, such as Yelp, also help small businesses to build their reputation beyond just brand visibility. Positive customer peer reviews help to influence new prospects to purchase goods and services more than company advertising. A short film released on March 5, 2012, by humanitarian group Invisible Children, Inc. In early 2012, Nike introduced its Make It Count social media campaign.