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Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Opinions expressed by Entrepreneur contributors are their own. Just in case you’ve forgotten the value of a hard-earned penny, we’ve come up with a slew of money-saving ideas to boost your business’s bottom line-from cutting your legal bills to inexpensive ways to draw in customers. Though some tips will save you more money than others, the end result of your overall spendthrift strategy could add up to a bundle. Including advertising material in other mailings, such as in invoices, saves postage and other costs, says J.
Donald Weinrauch, co-author of The Frugal Marketer. Likewise, make the most of your point-of-purchase opportunities by tucking coupons, newsletters or other promotional fliers in the bag with customers’ purchases. Split advertising and promotion costs with neighboring businesses. Jointly promote a sidewalk sale, or take your marketing alliance further by sharing mailing lists, distribution channels and suppliers with businesses that sell complementary goods or services. Ask the people you know for help. The kind of support you’d most like to get from your contacts is referrals-the names of specific individuals who need your products and services. Your contacts can also give prospects your name and number.
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Cut costs when setting up your online store. Think going online has to cost an arm and a leg? If you want to create a professional storefront, there are several “Web site in a box” solutions available, usually for a low monthly fee. Find newsgroups that cater to your audience, and join the fray. More and author of several marketing books, including Grassroots Marketing. But it turned out to be the single best marketing tool I use. Are you letting people know what your URL is?
Try putting it on your letterhead and business cards and in e-mail signatures-wherever potential visitors are likely to see it. Include it on employee uniforms, any promotional items you give away, all press releases, in your Yellow Pages ad and on company vehicles. You don’t have to run your office full-time from an executive suite to benefit from its services. Many homebased entrepreneurs find executive suites meet a range of needs, including access to a private mailbox and a receptionist to answer or forward calls to your home office. 100,000 or more, with leases spanning three to 10 years-carts, kiosks and temporary spaces can be an easier way to get a foot in the door with a lot less risk.
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