Whatever format you decide to use for naming, make that your standard. See “How to Do It” below for details, but Google has found best practices that generate more clicks. A custom channel lets you group ad units however you choose, such as by size or location on a page. You can track performance by custom channel, and turn your channel into a targetable ad placement so advertisers can target their ads to your ad units. This lets you choose colors for the various components of an ad: border, title, background, text, and URL. It also lets you choose corner styles, from square to very rounded, a font family, and a default font size. It’s good practice to create an ad style that harmonizes with the look and colors of your website.
You can use Google’s presets, or use your own custom settings. Get the code for the ad. When you’re done with the ad setup, either save your ad unit, or click the Save and get code button at the bottom to get the HTML code for your site. In designing any kind of ad campaign, it’s crucial to know who your target is. If you’re writing a food blog that caters to single men on a budget, for example, you’ve narrowed the scope of who you will be appealing to. You’ve also got a very good focal point for your ads.
What are things single men who cook drawn to? Here are some possibilities: dating, cars, movies, politics, and live music. Channels are like labels that let you group your ad units your way—by color, category, or pages. By setting up channels, you can get detailed reports on the performance of your ad units, and use that to your advantage. Compare performance on pages that focus on different things. For example, if your pages about gardening perform better than your pages on cooking, you might consider adding more to your gardening pages. If you have separate domains, set up a channel to track each of them to see which is generating the most clicks.
Optimize your ad placement and site design. Google has found there are places where ads are more effective, and places where they are less effective. Ads on the upper-left tend to perform much better than ads on the lower right. Ads directly above the primary content, and ads that appear at the bottom of the page and above the footer tend to perform very well.
How To Make Money With Google Adsense Without A Website