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The emergence and growth of blogs in the late 1990s coincided with the advent of web publishing tools that facilitated the posting of content by non-technical users who did not have much experience with HTML or computer programming. Many blogs provide commentary on a particular subject or topic, ranging from politics to sports. Others function as more personal online diaries, and others function more as online brand advertising of a particular individual or company. On 16 February 2011, there were over 156 million public blogs in existence. On 20 February 2014, there were around 172 million Tumblr and 75.
The term “weblog” was coined by Jorn Barger on 17 December 1997. The short form, “blog”, was coined by Peter Merholz, who jokingly broke the word weblog into the phrase we blog in the sidebar of his blog Peterme. The modern blog evolved from the online diary where people would keep a running account of the events in their personal lives. Most such writers called themselves diarists, journalists, or journalers. After a slow start, blogging rapidly gained in popularity. Bruce Ableson launched Open Diary in October 1998, which soon grew to thousands of online diaries. Open Diary innovated the reader comment, becoming the first blog community where readers could add comments to other writers’ blog entries.