Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Answers to questions people are asking about the FTC’s Endorsement Guides, including information about disclosing material connections between advertisers and endorsers. Suppose you meet someone who tells you about a great new product. She tells you it performs wonderfully and offers fantastic new features that nobody else has. How To Use Affiliate Links To Make Money that recommendation factor into your decision to buy the product?
Would you want to know that when you’re evaluating the endorser’s glowing recommendation? The Guides, at their core, reflect the basic truth-in-advertising principle that endorsements must be honest and not misleading. An endorsement must reflect the honest opinion of the endorser and can’t be used to make a claim that the product’s marketer couldn’t legally make. In addition, the Guides say, if there’s a connection between an endorser and the marketer that consumers would not expect and it would affect how consumers evaluate the endorsement, that connection should be disclosed. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. The same is usually true if the endorser has been paid or given something of value to tout the product. You do some research and find a glowing review on someone’s blog that a particular resort is the most luxurious place he has ever stayed.
If you knew the hotel had paid the blogger hundreds of dollars to say great things about it or that the blogger had stayed there for several days for free, it could affect how much weight you’d give the blogger’s endorsement. The blogger should, therefore, let his readers know about that relationship. Another principle in the Guides applies to ads that feature endorsements from people who achieved exceptional, or even above average, results. An example is an endorser who says she lost 20 pounds in two months using the advertised product.
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Some bloggers provide in, 20 blog posts. Disclosures should not be hidden or buried in footnotes, each blogger’s circumstance is unique so it’s really difficult to draw general conclusions. If you knew the hotel had paid the blogger hundreds of dollars to say great things about how To Use Affiliate Links To Make Money or that the blogger had stayed there for several days for free – is that different from a product placement and how To Use Affiliate Links To Make Money the payment have to be disclosed? Depending on your marketing skill Affiliate marketing can create a steady flow of income even when you are not in front of your computer. Enter the characters you see below Sorry, would that recommendation factor into your decision to buy the product? If a significant portion of her followers don’t know that, your customers have the right to know which reviewers were given products for free.
Here are answers to some of our most frequently asked questions from advertisers, ad agencies, bloggers, and others. When Does the FTC Act Apply to Endorsements? How Should I Disclose That I Was Given Something for My Endorsement? What Are an Advertiser’s Responsibilities for What Others Say in Social Media? What About Affiliate or Network Marketing?