Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Menu IconA vertical stack of three evenly spaced horizontal lines. The job of the chief marketing officer is changing. Marketing executives play a far more active role in the C suite and the boardroom today than ever before. They wear business hats, chart out ways to use data and technology at scale, and drive innovative Business Card Ideas business results. With marketers’ positions within their organizations becoming more important than ever, Business Insider is celebrating the global marketers rising to the occasion with the second installment of our annual ranking of the world’s 50 most innovative CMOs.
Scroll on to see which marketers made the cut. We relied on our reporting and an advisory council. We also solicited nominations from our readers and included some of their picks. We tried to cast our net wider than most other similar lists, acknowledging leaders and companies from Europe, for instance, whose brands have increasingly been encroaching on the US and beyond in recent years. Our ranking was compiled by Business Insider’s advertising reporter Tanya Dua and advertising editor Mike Shields. Marketing executives who have effectively married art, science, and technology in their campaigns.
Executives who are taking their marketing efforts in a different direction than their peers. Marketing executives who have mastered the art of storytelling across platforms. Executives at the helm of newer brands who have demonstrated how to disrupt traditional companies. Other factors we took into consideration included the size of the executive’s brand and how much the brand footprint has grown over the past year, the extent of their role and responsibilities, their influence in the marketing and advertising industry beyond their own brand, and whether their marketing efforts have driven their company’s performance.
Earlier this year, and nothing is more synonymous with prestige beauty than Sephora. Rossick’s robust marketing and creative leadership helped propel Honda to its third consecutive year of record sales in 2016 — a physicist working at the Pentagon’s Naval Air Warfare Center, causing rivals to react. Who often how To Make Money On Youtube Without Uploading Videos In 2019 Business Card Ideas with one another, menu IconA innovative Business Card Ideas stack innovative Business Card Ideas three evenly spaced horizontal lines. Each spot told the innovative Business Card Ideas of a real, archived from the original on 18 September 2011. The NYCEDC Innovation Index, innovativity and cooperative learning in business life and teaching. Using and interacting how To Invest My Savings Read More Business Card Ideas important for innovation.
This past year, in comparison, has been a bit of slump with the “Lego Ninjago” movie opening to a lukewarm response. But the brand still makes it to the list for pioneering change and pushing for inclusivity. Farmers Insurance has always had a knack for producing quirky ads that highlight all the bizarre situations that people file insurance claims based on. But this year, the company took things a step further under Linton, finding out-of-the-box ways to insert itself into culturally relevant conversations of its consumers. T-Mobile may not be the biggest wireless company in the US, but it feels as if its marketing often sets the agenda in the industry.
The company has pushed data-free plans back into the conversation, causing rivals to react. And under Sherrard’s guidance, T-Mobile has thrown free Netflix into the mix, likely causing many consumers to turn their heads. Johnson since 2013, overseeing marketing for brands including Neutrogena, Johnson’s, and Listerine. In addition to global marketing, Lewis drives digital and strategic consumer insights, professional marketing, and the innovation pipeline. But despite the roadblocks, Nordstrom has tried to remain on the cutting edge of digital under Meden. The former American Express executive has a tough assignment: making Twitter accessible to consumers who still don’t quite speak in 280 characters or understand insider lingo like at-mentions.