Enter the characters you see below Sorry, we just need to make sure you’re not a robot. You can make the most beautiful, delicious cake in low Cost Small Business Ideas world, but you don’t have a business if you can’t sell it. Marketing, the practice of communicating your bakery’s story to your potential customers, can mean the difference between a flourishing business and an expensive hobby. If marketing scares you, don’t worry. We have put together a list of ideas sure to set your cake-making business apart.
These ideas are creative, unusual, and low-cost. They might take a little more work than print advertising, but they will save you money and increase awareness of your home bakery! Here are ten ideas for inexpensive cake marketing. Consider using one or two social media platforms to promote your products.
Start small, and work your way up. Include behind-the-scenes photos in addition to shots of the finished product. Give away a cake sampler featuring your signature frosting and cake combinations. Include order forms or a price sheet, and follow up with your potential customers.
Hire a designer to create a logo, color scheme, and price sheet for your business. A professional-looking company commands higher prices and customer loyalty. Create a customer gallery for your website. Create a beautiful magazine-style catalog of your cake designs. Hire a photography student with a good portfolio to save on cash, or swap baked goods for photography services. For example, you could make cakes once a month for shelter residents’ birthdays once a month or provide cupcakes for fundraising events.
Creating goodwill in the community can lead to other business. Ask a friend to host a cake-tasting party. He or she can provide the space, and you will guide guests through tasting different kinds of cake and frosting. Bring lots of catalogs, price sheets, and business cards, and ask guests to pass them on to friends and family.
Consider selling pre-made versions of your custom cakes at a farmer’s market. Oftentimes, customers who try one of your creations will come back with a custom order. If you make wedding cakes, investigate participating in a wedding show or advertising in a local specialty magazine. Location-specific publications and events often have lower advertising rates when compared to their national counterparts. Partner with a bridal salon, wedding hairstylist, or jewelry store to offer beverages and samples of your creations in exchange for the opportunity to distribute your marketing materials to their customers. With a little practice, marketing your cake business will soon change from chore to second nature. As your business grows, add another idea, and watch the cakes fly out the door!
Get free baking business tips and tricks in your inbox. This compensation may impact how and where products appear on this site, including, for example, the order in which they appear on category pages. Join 102,863 SubscribersGET THE FREE MONEY CRASHERS EMAIL NEWSLETTER! According to Bloomberg, 8 out of 10 small businesses fail within the first 18 months. While most entrepreneurs focus on increasing sales, lowering expenses is equally important when trying to achieve or maintain profitability. I’ll show you 26 straightforward ways to cut costs and increase the success of your small business.
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But what is your ideal profit margin? Many business owners have no idea what their profitability should be. That’s partly because profit margins come in multiple flavors and are often presented in overly complex ways. Which margin is the most relevant to your needs?
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