Enter the characters you see below Sorry, we just need to make sure you’re not a robot. Enter the characters you see below Sorry, we just unusual Business Ideas to make sure you’re not a robot. Exclusive Content – Innovation articles that are not available in the public domain. Online courses – Training to hone your innovation skills and capabilities. Online helpline – Direct connection to experts for all your innovation questions. Books – Latest publications on innovation. A innovation forums – Opportunity to join an exclusive community of innovators.
Webinars – Learn directly from experts in a live interaction. Promotional services – Promoting your services to our tailored audience. A great way to generate original ideas for your business is to look for weird combinations. Most new ideas are really combinations of other ideas. Here are some well-known examples of this brainstorming strategy in action, and tips on how you can start using it today! A popular new variety of sandwich is rocket salad and curry. Purists in Italy or India might be horrified but for consumers it is an exciting new combination.
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So look to see how you could mix your products or services with those from completely different sources. Marrying ideas has been around a long time. What is the greatest invention of all? One contender is Johannes Gutenberg’s printing press. Before Gutenberg, all books had been laboriously copied out by hand or stamped out with woodblocks. Around 1450 in Strasbourg, Gutenberg combined two ideas to invent a od of printing with moveable type. He coupled the flexibility of a coin punch with the power of a wine press.
When you combine two ideas to make a third then two plus two can equal five. How can a concert violinist create an innovation? The acclaimed Finnish violinist Linda Brava has performed with many leading symphony orchestras. She posed for Playboy magazine and appeared on the US TV series, Baywatch.
By combining glamour with virtuosity in classical music she has established a unique brand for herself. Consider absurd combinations Take a product and think of an absurd way to make it work. Trevor Bayliss is the English inventor who conceived the clockwork radio. Radios need electricity and clockwork is a mechanical od. Surely batteries or mains electricity are better ways to power a radio. However, in the developing world batteries are expensive and mains electricity is unreliable. Bayliss built a reliable radio that people could wind up by hand.
You can apply the same process to combinations of partners and think of diverse individuals or organizations who could work with you. Combining your different skills could create an original approach to the market. Think of how Pavarotti performed with the Irish rock band, U2. Nearly every new idea is a synthesis of other ideas. So a great way to generate ideas is to force combinational possibilities. Get your team together and brainstorm how you could mix your products with those from wildly different sources.
How could you combine your key concept with random products, services, places, personalities, etc? The more bizarre the combination the more original the ideas that are triggered. Study how your customers use your products or services. Do they use them with other products? Is there a combination you could create which would make things easier for your customers? Just like the drinks company who innovated with a ready-mixed gin and tonic. Someone put a trolley and a suitcase together and got a suitcase with wheels.