It’s for a friend,” she said. If you’re trying to explain one of the core tenets of inbound — business blogging — to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post. The Benefits of Business Blogs for Marketing First, if you don’t know what a business blog is, this post, “What Is Business Blogging? Let’s move on to why you should use blogging as a marketing tactic. It helps drive traffic to your website.
Raise your hand if you want more website visitors. They could type your name right in to their browser, but that’s an audience you already have. They know who you are, you’re on their radar, and that doesn’t help you get more traffic on top of what you’re already getting. But that’s expensive and, you know, illegal. You could pay for traffic by placing tons of paid ads, which isn’t illegal, but still quite expensive.
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And the second you run out of money, your traffic stops coming, too. So, how can you drive any traffic? In short: blogging, social media, and search engines. Think about how many pages there are on your website. And think about how often you update those pages.
How often can you really update your About Us page, you know? Well, blogging helps solve both of those problems. Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search. Google and other search engines that your website is active and they should be checking in frequently to see what new content to surface. Blogging also helps you get discovered via social media.
You’re strengthening your social reach with blog content and driving new website visitors to your blog via your social channels. So, the first benefit of blogging? It helps drive new traffic to your website and works closely with search engines and social media to do that. It helps convert that traffic into leads. Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post. If you scroll down in this blog post, you’ll see a call-to-action button. That is how you turn that traffic coming to your blog into leads for your sales team. Note: Not every reader of your blog will become a lead. Just get blogging, put calls-to-action on every blog post, set a visitor-to-lead conversion rate benchmark for yourself, and strive to improve that each month. The best business blogs answer common questions their leads and customers have.
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